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Fashion - The Art Of Branding



Looking The Part


If you aspire to become a great and well know guitarist, or perhaps you already are? You will understand the importance of image.


Can you imagine Metalica in Val Doonican sweaters, Guns 'n' Roses dressed like IT geeks, Van Halen in business suits, Zak Wylde dressed as a Golf Pro or perhaps John McLaughlin wearing leather pants and a bikers jacket with a Hell's Angels logo? The mind boggles eh?


It is very important to present yourself in the best way possible to promote your music or your band in the right way. Artists also rely heavily on the royalties from sales of branded merchandise, so by wearing your favourite bands official T-shirt for example, you are also helping that band to continue making the music you love


You will find links here for all manner of rock lifestyle clothing and fashion accessories



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Concept by Cruise


Welcome to Concept by Cruise, your home of men’s premium fashion. Our upmarket range of styles is sure to keep you up to date with the latest trends, so check out our branded names - such as Stone Island and Gucci – and get a taste of designer pieces at Concept’s prices.


Whether you are looking for winter knitwear or dry-weather casuals, you can find a range of different styles to suit your individual taste. Explore the selection of international brands on show, ranging from Italy to France. Keep casual or stay classy with our eclectic mix of chic garments for use on a range of occasions.


The collection of footwear on offer is tailored to unique styles, so your requirements are bound to be met. Whatever the weather, there is something for everyone in all conditions. Be sure to visit the range of departments available on our website and take a look at the latest arrivals, so you can be the first to get the latest look.


Our blogs are covering the latest stories concerning fashion trends and fascinating concepts, so you can keep up to date on the most interesting news. Check out the social media pages and explore the latest offers and arrivals in the Concept by Cruise range.


Get everything you need to keep up with the latest trends at ConceptByCruise today to make sure you look the part, anytime, anywhere.


Worldwide delivery. Please visit to view shipping costs.


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Van Mildert was established in 1996 as a men's and women's fashion boutique in picturesque Durham City. Retailing from an old 17th century Gaol, the Grade 1 listed building on Elvet Bridge leads to the cathedral in the heart of the city. The store certainly has character and 'Bob' the 'tour guide' even used to bring the city's many daily visitors to marvel at the store, shocked by the retail space we had created. Van Mildert was certainly new and exciting, retailing in a space with so much character and history.


This lifestyle store was one of the first really directional independents. Back then Margiela, Dries Van Noten, Comme Des Garçon, Helmut Lang and Costume National were only available inside of London, but now the North East had its own fashion lifestyle store - a haven for the fashionista. Books from Atlas littered the old shelves, home accessories from Atomic brightened up the display cases, and furniture from SCP was used daily by customers shopping to the latest sounds on Rough Trade. Local artists exhibited their work in store and sculpture installations from art students and the regions designers all had a price tag, adding to the lifestyle concept. Customers from as far as London would spend an afternoon in the store with some of the most experienced and passionate staff who still feature in the industry today.


Van Mildert Wins Three Drapers Awards in 2009


The best of the UK's fashion retailers and fashion brands were recognised with a coveted Drapers Awards at this year's gala dinner at the Grosvenor House Hotel in London, on November 18 2009. The Drapers Awards are recognised as a huge accolade by the fashion business with more than 100 retailers and brands vying for the winning laces. Now in its 19th year, The Drapers Awards, organised by leading fashion business weekly magazine Drapers, is a glittering event that recognises and celebrates the best in the industry. Awards categories champion the best of the high street and the leading independent fashion retailers across the country. The Drapers editorial team visited over 50 shortlisted entrants, to create a prestigious list of finalists judged by industry experts.


Van Mildert swept the board with 3 awards including 'menswear retailer of the year' for our MetroCentre branch and 'Young fashion retailer of the year' for our branch in Darlington. The third and final award of the evening was also presented to Van Mildert, the 'Independent retailer of the year'. This award is the highest accolade celebrating us as the best of the best in the UK. We are all fiercely proud of winning these awards, to be amongst finalist such as Selfridges, Harvey Nicols, Brown Thomas, Browns, ASOS and Top Shop is an acheivement in itself but to take home 3 awards including the ultimate recognition, show what we are doing is leading fashion retail in the UK. The Drapers Awards are like the Oscars for fashion. These awards are the most prestigious awards for the fashion industry, and bring together more than 1,000 industry leaders to celebrate and recognise the achievements of 20 of the most innovative and passionate fashion retailers and brands in the UK and Republic of Ireland.




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Established in 1987, Tucci is one of the North's premier stores for branded clothing, footwear and accessories.


We opened our first store in Sunderland more than twenty years ago and have a loyal base of male and female customers, with flagship stores in the MetroCentre Gateshead attracting customers from the North East, Yorkshire, and East Midlands.


Complimenting the Tucci chain of stores we also run Aston, another designer menswear store that is located at the Metro Centre.


Stocking some of the most popular names in mens and womens fashion, our large portfolio of labels is ever changing and we pride ourselves on offering one of the largest selections of branded jeans and denim in the UK.


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provide an enormous range of official artist and band merchandise. From branded T-shirts to beltbuckles, posters, plectrums and much more. Following are a just a few examples of's huge range of official rock band merchandise.


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For Official Band Merchandise Click Here ship Worldwide




Live Nation Merchandise

is the leader in tour, retail and online merchandising. Our strength is our total brand offerings for artists, enabling unique a connection between the artist and the fan through exclusive online offerings. Live Nation Merchandise holds the rights to market and license over 150 superstars, artists, celebrities, athletes and entertainment properties. We promote to a worldwide audience and offer everything from t-shirts to collector's items from the top artists in Rock, Classic Rock, Country, Latin, Hip-Hop and Pop music. Sales range from $9.95 for custom glassware to $500.00 for complete lithograph sets and exclusive packages

Motley Crue Official Merchandise - 2011;